A study on issues and challenges on production of handloom sector with special reference to rayalaseema and costal region of Andhra Pradesh

Handloom sector in Andhra Pradesh is known to manufacture exclusive sarees with intricate and distinctive designs. Every piece woven often different from others. In view of the field work, present study examines problems prospects handloom which contributes significantly state economy provides sustainable livelihood opportunities natives This concentrated Rayalaseem Costal Region Pradesh, because spite decrease weaver population Pradesh. The studies also revealed that customers are willing buy handcrafted products but they do not have this knowledge whether spending money on original or imitated product. visibility handicrafts fashion textile market had increased mobile applications handcraft will develop into a brand itself improved customer experience